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Friday, July 11, 2008

Warm = Good, Cold = Bad

Do you remember the earlier post where I wrote about Kiwi houses and the lack of insulation? Well, here's the Pink Batts ad I was talking about. The one where they're not so much selling insulation as they are the idea of insulation. Warm = good, cold = bad. Bizarre, huh?


The Nerdy Fashionista said...

oh my god, that ad is so surreal. And not just a little creepy. Isn't it also weird for there to be ads for insulation on TV? I would think that's not something too many consumers even have the opportunity to make a decision about. The appliances that go into their kitchens? Certainly. But the brand of insulation that goes into their walls? Really?

perchance said...

That's just it. As far as I know, there is only one brand here. The ad is trying to convince people to invest in insulation. A Kiwi friend of mine lives in an upscale brand new townhouse with no insulation and NO HEAT SOURCE other than a decorative gas fireplace. She seemed nonplussed about my incredulity. It's expected that she would use space heaters. This country's reputation for green living is complete bullshit.