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Saturday, August 16, 2008

The decline of Western civilization

- Gela Nash-Taylor and Pamela Skaist-Levy,
aka Satan's Minions, founders of Juicy Couture -

A recent business article in USA Today breathlessly describes the retail fairy tale known as Juicy Couture, and the label's plans for world domination:

When Liz Claiborne acquired the label five years ago, annual sales were about $50 million. Liz Claiborne said Wednesday that Juicy's sales for the first six months of this year were $288 million, up 52% from the same period in 2007. Juicy is, by far, the most profitable of the 25 Liz Claiborne brands, analyst Jennifer Black says, adding that it will likely end this year with close to $700 million in sales. Black, of Jennifer Black & Associates, says Juicy could become a $2 billion brand within five years. (By contrast, only in 2000 did Polo Ralph Lauren, a 40-year-old brand, became a $2 billion company.) [my emphasis]

[...]While they will acknowledge their success — including the new Juicy Couture "G&P" Barbie dolls — the women still find it rather funny. When Nash-Taylor visited her alma mater, Carnegie Mellon University, in 2006 to be honored with other leading alumni, "There was the woman (Stephanie Kwolek) who invented Kevlar —serious scientists and engineers," Nash-Taylor says. "Then there was me, with my Barbie."

Sigh. *must go hug my daughter*


karly said...

Yes or No: Design Crisis across the ass of your sweat pants?

Raina said...

Hell yes, I'd wear 'em.

Robin said...

I'm not sure which is worse -- that they keep pumping out ugly, tacky, overpriced clothes and accessories, or that the lemmings keep buying them and perpetuating the market.

Raina said...

"Lemmings" - love it! I haven't heard that word in ages.