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Tuesday, September 2, 2008

Fast food Brigadoon

Hey, did you ever think that your burger was missing a little something? How 'bout a fried egg and a slice of beet? No? Really? Well, you'd be passing up McDonald's KiwiBurger. Consisting of an all-beef patty, fried egg, tomato, lettuce, cheese, onion, cooked beet, sauce, and mustard on a toasted bun, the KiwiBurger was introduced in 1991 (see original packaging below) and then discontinued due to cost of ingredients. It returned last year as a promotional product and may be dropped again next month if sales don't pick up.

I really should give it a try before it disappears into the mist.

14 comments:

Cristin said...

What's with the 'Thats our Tucker' saying... explain please...

You'd never get me anywhere near a Kiwiburger.. beets? Really? No thanks.

sherri said...

Is this like the New Zealanders answer to the vegomite sandwich? Even their shitty fast food packaging is cooler than ours. Jeez.

Raina said...

It refers to the phrase "to tuck into a meal," to really enjoy your food.

Yeah, beets. *shrug* Dunno the history of that.

You'll also find Kiwi ketchup is really sweet and vinegar-y. Gross. They call it "tomato sauce."

Raina said...

Vegemite is a foul Australian yeast-based sandwich spread. NZ has a similar product, Marmite (not the same as the British one), which while also yeast-based is lighter and sweeter in flavor.

There is a huge rivalry between the two products down under. I have zero desire to try either.

Raina said...

Sherri, I thought the packaging was pretty cute too.

Robin said...

You have to wonder about the taste testing that went on for them to rule out other things and come up with this combo.

Raina said...

I should have mentioned that beets are a very common sandwich topper here, so to slap a beet on a burger isn't a stretch.

And fried egg sandwiches are also quite popular.

Octamom said...

Wow. I feel a little gypped on the US version...
Blessings!

erin@designcrisis said...

When I lived in Hawaii, McDonald's carried all sorts of exotic "plate lunch" that generally included spam, saiminm, loco moco (again with the fried eggs!) and two scoop rice.

Did I mention that NOTHING is pluralized in Hawaii?

And confession: I like beets.

karly said...

i'm kinda loving that packaging.

but... i've never in my life had a beet. or a hard boiled egg. Erin almost ditched me as a blog partner when I told her that.

Raina said...

Not ever having a beet I can understand. But how did you miss hard-boiled eggs? Never for breakfast or on a salad? Wow.

I love beets. I know I'm in the minority with that sentiment.

PutzFrau said...

There's a similar thing in Hawaii with an egg on a beef patty.

It's surprisingly good. I'm dubious about the beets but I'd be down to try it.

hello gorgeous said...

Hey R - I'm reading old posts so I don't know if you'll get this. This looks interesting and I LOVE beets (burgers? not so much).

Roasted beets are best.

Raina said...

I'm with ya, Sister! Roasted beets, goat cheese, and walnuts. The best.