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Thursday, November 6, 2008

Now you know

- "I just want to know how much this damn dress costs!" -

Have you ever flipped for a dress or pair of shoes in a fashion magazine only to see the words "price upon request" listed in item description? You may think the price is so astronomical that the old axiom "if you have to ask you can't afford it" applies. Not always...

“'[P]rice upon request'... has become a euphemism used to credit designs that were never produced for sale. It is appearing more commonly, they said, for a clear reason: less and less runway fashion is actually being produced.

Retailers are now buying more heavily from designers’ preseason collections. Though preseason clothes are often less eye-catching and trendy than the runway collections, they arrive sooner and typically sell better. But magazine editors still want to show the sexier stuff."

[The New York Times]

3 comments:

erin@designcrisis said...

Huh. Kind of like some styled homes that don't really exist, except for the span of a photo shoot.

Gotta love the inspiration, though.

hello gorgeous said...

I, too, always assumed it meant, "if you have to ask"... Or "very unreasonably priced."

And, truthfully, it does intimidate me.

sherri said...

Good to know, not that I could afford even the more reasonably priced ones that say that...