Recent Posts

Tuesday, January 13, 2009

Good news for Domino magazine

Domino's current publisher, Beth Brenner, was demoted and will now report to Condé Nast's senior vice president, Bill Wackermann. While that sounds like doom and gloom, it is actually a sign that Condé Nast is trying new means of supporting the floundering title as Wackermann is considered a brand builder.

"Domino’s circulation has doubled in the nearly four years since its launch, to 850,000. But ad pages for the title have stalled, a victim of both the broader economic decline and challenges in the housing market. Meredith Corp.’s Country Home, Hearst Magazines’ O at Home and Hachette Filipacchi Media’s Home have shuttered since last fall. Last year, Domino’s ad pages shrank 5 percent, to 692."

[WWD via The Huffington Post]

6 comments:

hello gorgeous said...

So, is it good news or not?

Raina said...

It is. The big wigs at Conde are trying a different approach to executive leadership in order to improve the situation.

It shows they're committed to its success.

erin@designcrisis said...

Then they should stop featuring homes like Zooey Deschanel's in their magazine.

Raina said...

I know, Erin, what in the Sam Hill were they smokin'?

Margaret III said...

I have had a subscription since it first started and I just found out about its demise. I will be sad to see Domino go.

Raina said...

I'm with you, Margaret. And welcome.