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Friday, January 14, 2011

Domino 2.0

So I'm reading an article in The New York Times this morning about the revamping of Lucky magazine when I run across this passage :

"[Condé Nast] seems committed to Lucky for now. Two spinoff titles, Lucky Kids and Lucky Home, are expected to debut this year."

*makes Scooby sound*

You will remember that the late great Domino was birthed from Lucky's loins in 2005 and then unceremoniously shuttered in early 2009 after total losses of over $40 million. So why would Condé Nast take the plunge with another shelter mag? Two guesses - General excitement in the industry after last year's huge masthead shake-ups and faith in a recovering economy.

*deep breath in*



Kathleen said...

This makes me quite happy. I hardly subscribe to anything these days. I'll look forward to Lucky Home if it is similar to Domino.

Alcira Molina-Ali said...

This is indeed interesting. Especially as there's been a mini-eruption of virtual shelter pubs online since Domino's demise, and yet another -- High Gloss -- set to hit next month.
A lot can happen in a short period of time, so time will tell if Lucky Home can live up to Domino's legacy.
They'll have to start by keeping the mag out of the red. Tough time to turn a profit in the shelter world, but I look forward to seeing them try.

Alcira Molina-Ali said...

Oh, and what exactly, pray tell, is a Scooby sound?
A half-bark, a yelp, a whimper, a squeak?

Raina Cox said...

Alcira - Scooby Doo sound:

Designers' Brew said...

I am confused and surprised by this... but curious to see what it will look like.

Appletree said...

I really do prefer a paper mag. I hope it works out.

erin@designcrisis said...

Something imperial trellis this way comes.

Topaz said...

I stand second to none in my love for shelter mags, but I remain only cautiously optimistic for Lucky Home after reading that linked article.

Lucky mag itself has fallen on hard times and their idea of a fix is to feature "prettier" models and $4,000 Prada purses. Well, maybe $2,000 Prada purses, says the new editor. And they've come up with the stunningly original concept of having Heidi Klum on the cover.

But as you point out, Raina, there were big shake-ups in shelter mastheads last year, and I think there were some very positive results. I guess we should wait and see who is chosen to edit Lucky Home and what kind of approach they take.

I wonder if House & Garden will ever come back.

Visual Vamp said...

You have to know when the party is over.
Domino spin offs are a dime a dozen on blogs and with e-zines.
Domino RIP.
How about something really new.
xo xo

Naomi@DesignManifest said...

Exciting. Though I think the Name "Lucky Home" blows chunks.

I would still read it, of course.

Rachel said...

Well.... it's definitely an interesting time in the business. I definitely think the concept could still work, and there is promise in the economy out there (I think we're through the worst of it).

But have you heard about Brunschwig??? They are Chapter 11 - Kravet is buying them out. Also, Stanton carpet bought out Schumacher's carpet line - Stark will now be the only showroom out there with some proprietary carpets.

But it looks like it's all leveling out and adjusting - and it would be nice to have another magazine. HOWEVER - like Val said - I don't really want to see Domino 2.0.... thankyouverymuch!

MyLittleHappyPlace said...

I don't know about recreating the Domino wheel, but I'd certainly do a downward dog to a fresh-look actual paper mag.

susie q said...

Hmm. I guess we'll wait and see. I'm wondering if Lonny's success has more to do with it... Who knows if Lonny is actually turning a profit, but they are at last attracting huge, big name advertisers. I did thumb through my last couple of Lucky last night. They are tiny -- very few advertisers. And at least 2 spreads devoted to interiors. Including big praise for bloggers like Grace Bonney.

Jane K. Schott said...

I don't know who makes the decisions on these things..but everything print/design wise seems to be in limbo. I find that my magazines just sit in the basket and I find all the input I need from my ambitious bloggers!

modernvintage said...

I was wondering why my January issue of Lucky was so runway anorexic.