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Thursday, April 14, 2011

Anthro got me again

Faded Bolt pillow, $198.

Earlier this year, the work of a "Fred Shand" was introduced in an Anthropologie gallery.  I went cuckoo for CocoPuffs, but the prices forced me to shove the lusty desires to the back of my mind.  Then the hits just kept on coming - curtains, bedding, throw pillows.  All in a tasty hybrid of patchwork, wax prints-crossed-with-calico patterns, and bold colorways.


I imagined Fred Shand to be a bearded hipster craft dude with an MFA from SCAD, screen printing textiles and mashing them up in crazy ways in some abandoned barn in the heart of the deep South.  Very Project Alabama.

Ditte sofa, $3998.

After falling hard for the latest introduction - the Ditte sofa - I did a little investigating.  Turns out there is no Fred Shand.  It's the branding brainchild of Kate Loudoun-Shand, the co-founder of ny-lon, a UK design studio dedicated to creating homewares merchandise programs for retailers.  Her studio proudly works with Li & Fung, the "world's largest sourcing and supply chain management company."  It seems Fred's roots are much closer to Shanghai than to Savannah.

Oh, Anthro.  You got me again.

Fred Shand - The Gallery [Anthropologie]
ny-lon [official site]

21 comments:

Appletree said...

well you gotta give them props for being smart

Karena said...

Works of art, divine. I love them!!

Xoxo
Karena

Art by Karena

christine {bijouandboheme} said...

I am wild crazy about that sofa- love.

David said...

In my secret fantasy life I am that bearded dude screenprinting in an abandoned barn. Sigh.

Jessica said...

I'm pretty sure you could re-create that sofa with a couch from IKEA and some potato stamps - and I know how much you loooove DIY!

Naomi@DesignManifest said...

excellent timing. Guess what special sale starts today? Email me if you want some goods.

nkp said...

I liked your version better. Now I too want a barn on some rolling pasture in the deep South. With air conditioning, of course. ;-)

Michelle said...

Ugh! I hate that this happens. So true, and there are so many killer textile designers out there who would really kick it.

Amanda said...

I'm with your imagination too! So much more 'romantic'! All the same, the end results are pretty stunning. Love that bedlinen. Amanda x

Kate said...

I used to share a studio with Kate, whose nickname is Fred. She's one of the nicest people and a truly talented textile designer. In her secret life she is the screenprinter in a barn but probably without a beard.

Raina Cox said...

Amanda - Hello and welcome to this deliciousness!

Kate - Thanks so much for clearing that up. I'm convinced you know every artist of importance in the world.

Kate said...

HAha! I've got the photos to prove it.

Interior Design Musings said...

OK, I usually totally agree with you, Raina, but these are not my fav (which is surprising given all the Alabama talk!) I feel like they have way too much going on. Trying to hard, maybe? M.

susie q said...

Oh, I love your super sleuthing! Very, very interesting.

Alcira Molina-Ali said...

Awesome sleuthing and I thoroughly agree -- the Shand goods are totally drool-worthy.
Is this not the way of the world now though? Large scale manufacturing out of some far off not-quite sweatshop reselling us gypsy-on-safari fantasies?
I hate that you were duped and yet I love that you were duped -- clearly, they're marketing tools are working.
We're all a bunch of sweaty-handed suckers waiting with baited breath for an artificial markdown.
BTW, spied some of the newer Shand pillows yesterday in situ...died...then checked tag...then cried.
Cheers, Alcira

nerochronicles.com

Alcira Molina-Ali said...

Oooh, "their" -- my bad!

Alcira

Rex Kelly said...

"I imagined Fred Shand to be a bearded hipster craft dude with an MFA from SCAD..."

This has got to be the best, most accurate, most hilarious thing I've ever read on a blog...ever.

my favorite and my best- MFAMB to you said...

that sofa is the best thing i've seen furniture wise in a while.

Jessica said...

I need a job at ny-lon. thanks for the sleuthy post!

Julie @ Chapman Interiors said...

Trickyyyyyyyyyy. But smart, which = admirable. So it's ok. But still tricky.

kate loudoun-shand said...

Hello, I'm Fred Shand, and for some reason I didn't see this post last year. I wanted to let you know a little more about me so you didnt feel duped! Yes, my day job is creative Director of ny-lon design, yes we work with big retailers and yes we make our products all over the world. However FRED SHAND is my side project, my brain child and yes my knickname. This bespoke collection was true to word, it was a project about talent around the world and bringing people together to work on individual, special pieces. The pieces were made in England, NYC and India, and the tag on the product showed who has been involved on each piece. It was a great project. My main line was made in India, but increasingly we are looking to go local in as many ways as possible. We will have another bespoke collection out soon, all made locally i hope. I dont have a beard but I'm quite hippy-ish and I went to the RCA in London not SCAD!!! I hope you continue to love my products as much as you have, thanks, Fred (Kate Loudoun-Shand)