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Wednesday, April 6, 2011

Mixed messages

High Point market has wrapped and one of the most buzzed-about intros is DwellStudio's collection of accessories for Global Views.  It's a big leap forward for both companies.  GV tends towards a strange hybrid of Hollywood Regency and Euro country - very Real Housewives of (insert your favorite shitstorm).  And I'm truly over DwellStudio's mod graphics/silhouette/put a bird on it aesthetic.  But together, they have created a sophisticated Wearstler-esque 70-piece line.  Prices will range from $7.50 to $249 with the collection available in stores in July.

 A sample of current DwellStudio patterns.

In related news, DwellStudio founder Christiane Lemieux recently released her first book, "Undecorate: The No-Rules Approach to Interior Design."  The title alone bugs the ever-lovin' hell out of me.  It indicates a Selby-like approach of throwing thrift store knitted afghans all over the place and calling the result "subversive."  Puh-lease.  It's just crap decorating, as shown by photos from the book:

 All that's missing is a camouflage hunting cap and a "Git-R-Done" coffee mug.

 I want to take a leafblower to this room.


The long-range forecast for DwellStudio is cloudy with a chance of sunshine.

DwellStudio [official site]
Global Views [official site]
Global Views, DwellStudio partner for accessories line [Home Accents Today]
In 'Undecorate: The No-Rules Approach to Interior Design,' Personality Trumps Perfection [Los Angeles Times L.A. at Home blog]


redbrickbuilding said...

I'm with you on DwellStudio, Raina. I don't get the media fuss. Thanks for saying it.

YHBHS said...

this is why i come here raina..

i mean, the twitter world was practically peeing in their pants about

"Undecorate: The No-Rules Approach to Interior Design."

I just didnt get it! I mean, undecorate for an interior?

What's wrong with decorating? Coming from DWELL STUDIO, I found the whole thing suspect. I haven't seen the book, so I can't really give an opinion, but curious to see it.

Thanks for speaking your mind..... It's gutsy to go out on a limb like you do, and I really appreciate how you always add to the conversation of interiors, and are not just a cheerleader to the big brands and magazines, which so many blogs seem to be advertisers to anyone larger than themselves...

ok, im back to work!

cheers to you,

dwr said...

The Chinoiserie pattern blew my socks off the first time I saw it 3 or so years ago. Obviously, as with many trends, one grows tired. The simple striped bedding? Love it. All the rest of the patterns feel feel beyond rehashed. I am reserving judgement on the accessories. I see nothing that is really grabbing me.

The book in theory has an idea worth exploring, because obviously we can all get too wrapped up in the idea of perfection. We can style things way too hard and end up with a stage set. The book went entirely in the wrong direction. How hard are you trying when the cover art is just "slighty" off. That would drive any design type I know to go get a measuring tape and a level, stat. Oh, and Orla Kelly wallpaper in a log cabin? Hipster fail. I love irony, but ugh. that was dumb.

Bri@Meyouandawiener said...

Wtf I don't get it, I really don't. It looks like an indoor yardsale.

ModernSauce said...

I haven't read any lit on the accessories but that center pic is almost exactly like Pamela Sunday's work:

Is it a knock off or a license?? (pssstt... I might buy it anyway. Shame on me.)

Raina Cox said...

ModernSauce - I'm pretty sure that's a knock-off. Whoopsies!

NK: Style-ING w/ Children said...

I love how honest and truthful you are. We need bloggers who are always telling the truth, no matter if someone might find it uncomfortable.

you are the best :)

Eileen said...

I don't hate Dwell and I don't hate the book, but I absolutely love that someone is not afraid to say that they do.

That said, I am completely over the Euro-thrift, crap-everywhere aesthetic. (And for the record, I blame everyone's favorite whipping boy, Anthropologie for bringing the epidemic stateside.)

Interestingly, Decorate, Holly Becker's new book, is even looking a little influenced by this design trend, which surprised me since her blog is strongly curated in the other direction.

The Ryland, Peters and Small books are the absolute worst (all those books styled by Emily Chalmers), and although neither of these two books, Undecorate and Decorate, are published by RPS, they cerainly seem influenced by them.

P.S. Hello, irony? the publishing industry is calling. Decorate and Undecorate? What the fuck do you want me to do?

Raina Cox said...

Eileen - "Hello, irony? the publishing industry is calling. Decorate and Undecorate? What the fuck do you want me to do?"

They want you to actualize your self-doubt, buy the book and throw everything out. In a couple of years just when you're feeling the need to sit shiva for all of the stuff you miss, then low and behold they release a tome touting your previously held decorating style.

Anonymous said...

WOW.... just discovered your blog. Am loving it... way too many blogs out there who sugar coat everything!

I went to listen to Christiane speak at the San Francisco design center in February and I can honestly say she was one of the dullest, most boring speakers EVER. She was supposed to talk about social media and totally stated the obvious - things like "you should all have your own blog now AND it should be linked to your website" (mindblowing huh? Bet you never thought of that one!) and "you should all be Tweeting and have company Facebook sites". (How did we all manage without her insights and well thought out sentences?)

Sorry - did I say this in an outside voice...?

susie q said...

i love your mind.

Appletree said...

I'm glad I didn't order the book now. It looks awful

ktgirl said...

Good for you, girl. Thanks, again, for giving it to us straight.

If I'd known it was OK to kind a, sorta, not really know what you're doing with decorating, I'd have put out a book in my teens when I was hanging tinfoil on my walls cause i thought it looked "neat."

Raina Cox said...

Anon 2:14 - Hello and welcome to this deliciousness!

David said...

As you know from my occasional post and last years gift guide, GV makes a few things I like a lot. A mirror here, a sconce there. They make a lot of things I'd never want to own as well.

I've never been excited about Dwell Studio, probably because a lot of it reminds me of first year textile design classes.

sanctuaryhome said...

I was wondering when we were going to get your take on "Undecorate". I don't mind it concept ie. don't analyze the hell out of every decision about your house, sometimes the best stuff happens organically, and for Pete's sake, it isn't brain surgery. But, I am really not feeling the way this point is illustrated from the photos shown here. I am surely tired of the Dwell look and its knock-offs (seen West Elm's bed linens lately?).

Madam Pince said...

That first room looks so ... curated ... to be as artsy-dumb as possible. It offends me.

The only thing I like about gallery fail are the chairs. That upholstery is divine. Axe everything else to let the chairs stand on their marvelous own.

Dwell put out a duvet cover I really wanted last year -- citrine or dove peacocks, very Flannery O'Connor for this aged English major -- but by the time they showed up on Ebay in my price range, I'd regained my senses.

Interior Design Musings said...

I was working on a post about the whole undecorate thing. I have a client whose husband saw an article in the Wall Street Journal about it and was pure giddy. He got the biggest kick out of the fact that by throwing his stuff all over the place, he was decorating. Do you think this may be the next design trend? If so, every dorm room in america needs to be featured. M.

My Interior Life said...

I can't take the cluttered house look. Undecorated? It's one step away from Hoarders in some cases. And that stick a bird on it comment reminded me of the Portlandia skit. Have you seen it? Very appropriate.

my favorite and my best- MFAMB to you said...

i will poop all over those dwell birds.

haaahhaa WV was "horabl"

Alison said...

Ha! As soon as I saw the cover of that Dwell book, I idly thought of you and wondered what you'd make of it (because it bugged the heck out of me). These pictures are even worse than I expected.

Sharon @ Real Estate Resuscitation said...

Crap decorating .... hahahaha!!

5th and state said...


i think you should write a design book; something to the effect of 'this is crap people, ditch it already!'

The Down East Dilettante said...


you're the best.

Naomi@DesignManifest said...

So these images you've shown are pretty bad, but other bloggers have posted spaces that truly intrigue me.

It's a fine line between flea market eclectic and flea market graveyard.

Just hope my home is never on your chopping block. Especially since I'm planning an art wall ;)

Rex Kelly said...

Oh hello, hello, hello...I knew you'd have something to say. I actually kind of like the idea of un-decorating, or not designing to a strict design aesthetic and as much as you hate some of these spaces (particularly that leaf-blower room), I feel the same way about spaces that are waay over-decorated.

That said, corduroy furniture and pinstriped walls are crimes against humanity and I just realized that there's a flat screen teevee on the gallery wall...the fu*k???
That said, it looks like there might be a few pieces there that I might like. I'm not big on the prints though...

Raina Cox said...

My Interior Life - That was indeed a direct reference to the brah-zilliant Portlandia sketch.


So happy to have run across your review. I posted a review today on the book that was not too stellar

I was feeling a little anxious about it because every other review I saw had wonderful things to say about the book. Your take on it, let's me know I am indeed not crazy :-)

Raina Cox said...

ALICE IN DESIGNLAND - Hello and welcome to this deliciousness!

Thanks so much for resisting the siren call of the Happy Clappers and giving your honest opinion.