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Saturday, April 14, 2012

I have the new DOMINO!

 Domino Quick Fixes, Spring | Summer 2012

Let me just say that when I spied this in my local Barnes & Noble four days early of its release date my head nearly exploded. But I as eagerly flipped through while waiting to check out, my enthusiasm deflated like a day-old party balloon. 

There is a lot of recycling of old Domino images. A LOT. Like you could play a drinking game where you take a shot each time you spy a familiar photo, and you would be in the ER with alcohol poisoning halfway through.

The $10.99 Spring/Summer issue is divided into three sections - The Makeover Manual, The Inspirations, and The Sourcebook. "The Inspirations" features three subsections - The Homes with 6 articles, The Rooms with 4 articles, and The Final Touches with 2 articles. The format is familiar with short zippy articles, great photos and easy to find resources.

The aesthetic has not been updated although you won't find many antlers, dark walls or foo dogs, hallmarks of the Aughts decorating zeitgeist Domino championed. For example, bath inspirations run from "California Rustic" to "French Hotel" to "English Bohemian." Not exactly groundbreaking stuff.

The next issue will be released in September. Fingers (and everything else) crossed the second effort will feature much more original content.

Please to enjoy...


Domino magazine [official site]


Bri@Meyouandawiener said...

I keep hearing the same thing from lots of people. Guess I'll keep my money and pass. Especially for those who still own the old issues.

annechovie said...

Thanks for the honest review. Great blog, btw!

Marzz said...

So I guess I should save my hard earned money if I have every issue of Domino AND 'the Domino book of decorating?

Alcira Molina-Ali said...

Hehehe -- the ER's will indeed be packed with bingers tonight.
I think that apart from the tighter shots and typical "set" lists, I pretty much have the entire contents of this "new" release gathering dust in my Domino back issues.
I suppose they're are kicking it up a notch by tying into retailers like West Elm and making shopping lists.
But not a whole lot that looks new. In fact the children in some of the photos are likely teens by now. Commercialism is surely at the heart of this encore.

DaniBP said...

Raina your review is awesome just like you. I linked to it today on my blog. I've so been looking forward to this "quick fix" business as my house could use some fixes and quick sounds good.
I'll be buying this issue as I don't have any of the old ones lying around, I foolishly chucked them all in one of my mad de-clutter phases.
Enjoy your Sunday!

La Maison Boheme said...

I won't be picking it up this time around but maybe I'll play a drinking game in celebration of Domino's return. I'll be there in line to grab the September issue, though. XO

Margaret said...

" enthusiasm deflated like a day-old party balloon."

Ceremoniously toss that mag into the kitchen fire pit at midnight.

Kim@Chattafabulous said...

Bummer. I've been so curious about what the "new" Domino would look like. I'm still curious so I'll probably pick one up. Why couldn't they reprint the older issues as a second run for those that want them and then make the new Domino, well, new

Jessie said...

Nice review, Raina. Slightly disappointed but it's expected.

Thanks for your lovely comment earlier.

Hope you had a fantastic weekend!


Juliet said...

Have I told you lately that I'm so glad you do this?? I am still curious and hope they improve. I want them to follow up on "white is the new stainless" in kitchens from a few years ago. It hasn't really taken hold I don't think. But I love white kitchens!

margot said...

I'm late to this shindig, but Raina, I've got some sad news for you. The next Domino will not have any more original content than this one did. You see, these issues are what we in the biz call an SIP - Special Interest Publication. The point is to sell ads (in Domino's case, the whole kit and kaboodle was sponsored by Target) against "repackaged" content. And by "repackaged" I mean not new. When it's done well, readers are getting something valuable (Hello, someone named Martha has built and empire on repackaging and never gets raked over the coals for it). When it's done poorly people feel ripped off. SIPs are a revenue-generating vehicle designed to capitalize on an existing publishing brand and make some extra cash with as low a production cost as possible (hence repurposed content). Now, could be that the Domino SIPs are a test to see if the market might support a relaunch,,,we'll see.

Raina Cox said...

margot - *sigh* I thought that might be the case. Thank you for saving me another $10.99.