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Friday, October 26, 2012

Duro Olowu for JCPenney

For its first designer collaboration, flyover favorite JCPenney this week announced a collection with Nigerian-born fashion designer Duro Olowu. Known for his bold print combinations, Olowu's line for JCP will feature "apparel and accessories for women, as well as home goods, including dinnerware, stationery, and décor items," all of which will be priced under $100. Olowu friend and self-proclaimed "geriatric starlet" Iris Apfel designed the handbags and jewelry. Roughly half of the retailer's 1,100 locations will carry the collection from March through May of next year.

Penney's shared a few of the apparel and accessory designs with the press Tuesday but kept the home goodies under wraps...

 Duro Olowu for JCP ensemble.

 Duro Olowu for JCP clutch, designed by Iris Apfel.

 Duro Olowu for JCP belt.

Duro Olowu for JCP jewelry, designed by Iris Apfel.

So what will the home pieces look like? Olowu's New York apartment shared with wife Thelma Golden, director and chief curator of Manhattan’s Studio Museum in Harlem, may hold some clues:

Or perhaps the items featured in Olowu's pop-up shop and installation at NYC gallery Salon 94 Freemans earlier this year will shed some light...

Fingers crossed the sure-to-be-bold home goods won't resemble Diane von Furstenberg's disastrous bedding and dinnerware line introduced two years ago and now regularly appearing on flash sale sites:

Sweetbabyjesus, that DVF Home is some ugly product.

Photos: 1. Assemblage by moi, 2. via InStyle, 3-5. via Fashionologie, 6. Rebecca Greenfield for Elle Decor, 7 & 8. via O Magazine, 9. Evan Sung for Vogue, 10. via Luxist.

Duro Olowu [official site]
Exuberance [The New York Times]


meenal bishnoi said...

I could really use that clutch..infact the fashion line does look inspired by Thelma's outfit featured in the post! xx meenal

Margaret said...


Bromeliad said...

Yummy clutch.