"Mmmm hmmm. Gurl, that deal is lu-cray-tive."
"[The] program will feature two teams traveling the nation and transforming homes in different cities. Berkus, who is set to host the [competition], will present the contestants with design and build challenges in each episode. Teams will be evaluated by Berkus and a crew of design experts, and the losing team in each episode will have to send a contestant home. Show culminates with a live finale where viewers vote to determine the winner."
Additionally, viewers will have a chance to purchase items featured in the home makeovers and win prizes:
"'Renovation Nation' also plans interactive elements, with [the audience] invited to virtually tour the renovated homes and purchase items featured in the episode — thereby offering opportunities for integrated sponsors. Weekly prizes will also be offered to viewers, including luxury household goods, home makeovers, and cash. During the finale, the ultimate prize will be doled out: two dream homes will be given away to two viewers."
An NBC exec was quoted as saying the network's goal is to "showcase incredibly diverse architecture, impeccable design and epic transformations unlike anything you’ve seen before." (Emphasis mine.)
NBC has ordered ten episodes and casting has started. No air date has been announced.
What say you, Dumplings? Do HGTV and Bravo have cause to be nervous? Will Nate have a bedazzled bullhorn?
NBC and Nate Berkus Team for 'Renovation Nation' [Variety]