We've just put away the star-spangled decor, which means it's time for the home store chains to trot out their autumn wares. Fall is typically the big spend season for decorating, as consumers switch from outdoor back to indoor living and realize the sofa set is looking pretty shoddy for upcoming holiday entertaining.
Pottery Barn is the go-to decor store of a certain tax bracket - it's what the upper middle class furnish their second homes with. This fall the Chico's of home decorating is undergoing a bit of an identity crisis...
Not knowing if it wants to be like Millennial sister chain West Elm,
Or go for the slightly more upscale Williams-Sonoma Home crowd.
Speaking of WS Home, a recent email showcased its new sexy-named Parquet Rectangular Dining Table. It retails for $3995 with a $310 delivery charge. Now everyone knows Williams-Sonoma owns Pottery Barn and West Elm and presumably uses the same factories to make all of the brands' furniture. So why would anyone pay $4000+ for what is essentially a $999 Pottery Barn table?
The same goes for those $175 ginger jars you can get at Pier One for $39.95.
Pottery Barn Kids has collaborated with LA designer Jenni Kayne on a line of bedding and decor with floral and vaguely Native American themes (oh, hai, culturally insensitive "teepee").
This collection looks to be, uh, "inspired" by indie designers Coral & Tusk.
The newest player in the decor game is Free People's debut home line, FP Sanctuary, which in look and price falls somewhere between sister brand Urban Outfitter's Apartment pieces and the more spendy Calypso St. Barth's Maison & Decor goodies.
Clouds of high-end patchouli fog the air and your brain, convincing you that $300 is a reasonable price to pay for dip-dyed mosquito netting.
And that perfect finishing touch is a wireless Bluetooth speaker fashioned as a flower-festooned set of antlers.