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Thursday, December 10, 2020

Pantone announces its Color of the Year


Pantone has announced its Color(s) of the Year. Repeating 2016's pairing theme, then Rose Quartz and Serenity, this year's duo is Illuminating and Ultimate Gray. "Illuminating punctuated by a touch of Ultimate Gray conveys a message of sunshine and strength." Had Trump won reelection would we be looking at Endless Gray and Trickle Down? 


The actual swatches are a bit more washed-out than the promotional photography. Less mustard, more lemon and less slate, more pigeon.


Interestingly, Illumination was the sole COTY, seen as "aspirational" (*eyebrow raised*). The second COTY was added months later to "ground" the first. 

I don't know that the addition of a dull gray was needed. Your thoughts?

1 comments:

debra @ 5th and state said...

IN THE SPIRIT OF 2020 ELECTION, ONE IS BIDEN, ONE IS TRUMP.

HOWEVER, BOTH ARE WTF ARE THEY THINKING?!

DEBRA